Track record · 48 projects
Worlds & games we shipped
Real branded worlds — mostly in Roblox — each tied to a measured player result: visits and time played, not media impressions.
48 branded worlds and experiences shipped worldwide. The 20 case studies below are the ones we can name — the rest are under NDA.
Roblox 1.6M+ Lenta
Lippers
1,600,000+ visits and a spot among the top Russian games by favorites, with in-store purchases tied directly to the in-game reward loop.
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Roblox 1.3M+ Lenta
Cosmo-Lenta with capybaras
1,300,000+ entries. Higher Lenta store-visit frequency and average check over the New-Year period, with strong engagement from kids and parents building a positive brand association.
Read caseLenta
Telegram Mini App — “Wolf Catches Eggs”
Lifted repeat purchases and average check across the loyalty base and proved the Telegram Mini App as a high-conversion loyalty channel bridging offline retail and in-app play.
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Roblox 950k VKontakte
Heroes of VK
950,000 VK Mini App entries and 250,000+ entries to the Roblox game (still growing organically), plus significant added reach and measurable cross-product engagement with VK Music, NFT and stickers.
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Roblox 250k+ Foxford
Adventure in the virtual school
250,000+ players (still growing) and a large base of new active leads from audience segments unreachable through classic ad channels, a key channel for reaching a young audience.
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Roblox 150k Central Partnership
The Wizard of the Emerald City — playable trailer
150,000 entries, a 7-minute average session (well above category benchmarks), a noticeable lift in ticket sales via promo codes, and positive media positioning for the studio.
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Roblox 9.3/10 Samsung
Samsung IT School event
Players rated the event 9.3/10, with 97% attendance and 89% engagement, well above the completion target.
Read caseFinam
Financial Detective
Kids of employees from different cities played together, talking, meeting and helping each other. Strong feedback from players and parents for a format close to real PC games; it became the template for future Finam activations.
Read casePumpFigh
Musk vs Zuckerberg — Telegram Mini App
5,000+ collected crypto wallets, a new active audience, and a noticeable lift in loyalty and awareness within the crypto community.
Read caseDetsky Mir
HR quiz — Telegram / VK
1,000+ candidate contacts and a lot of positive feedback from current employees: a measurable HR-brand boost and a concrete candidate pool.
Read caseKomus
Corporate values metaverse
Employees got an immersive experience of the corporate values instead of slides or email, with recall far higher than classic HR tools.
Read caseBreigProperty
Virtual villa on Bali
Conversion to sale rose to 30% (per own and third-party research). The company gained a tech-forward image and clients a unique experience that built trust in the product.
Read caseSingapore Tourism × Msocial
Hotel activation in Decentraland
1,500 game visits, 300+ media & social mentions reaching 340,000 people, and 20,000 Twitch stream views. The client formed its own Decentraland community, and a second project is now in progress.
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Metaverse 2.5M Demis Group
Marketing MetaConf
The largest metaverse event in the Russian-speaking space: 1,200 entries, 22 speakers, 500+ publications, 2.5M total post reach, and a 22% lift in the company’s branded traffic vs the 2022 yearly average.
Read caseSKB Kontur
Internal event on Mars
1,300+ employees attended. Leadership got strong feedback and requests to keep the format; teams solved client-service tasks together while networking.
Read caseIngosstrakh Bank
Employee onboarding
Knowledge quality was materially higher than with classic onboarding, and new hires got a memorable first experience of the employer brand.
Read caseROBE GARDER
Premium collection launch
A successful premium-line launch: an immersive experience for prospects and extra media PR for the brand.
Read caseBFD
Phygital event
Full sync of offline and online parts. Remote guests experienced presence on par with in-person attendees.
Read caseGameFi Guild
Cyberpunk community city
The guild got a permanent, self-managed virtual space for regular meetups, presentations and community activities.
Read caseMetaverse Community
Stand-up in the metaverse
3 comedians performed, including a star of “Roast,” proving the model for commercial ticketed entertainment events in the metaverse.
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