Concept and design
Items players would want without the logo. That is the whole test — a wearable nobody would choose on its own merit does not get worn because it is branded.
UGC items
Branded UGC: the ad your audience chooses to wear
Every other format on this platform stops the moment you stop paying. An avatar item a player likes keeps travelling with them — into worlds you have no relationship with, in front of friends you never targeted.
- 184K
- favourites, one branded world
- 48
- projects shipped
- 1.6M+
- visits, world with UGC drops
- 11
- languages we work in
What a UGC programme involves
Design is the visible part; distribution is the part that decides whether it worked.
Modelling and rigging
Production to Roblox’s technical spec, tested across body types and avatar scales so the item is not broken on half the audience.
Publishing and moderation
Getting through Roblox’s UGC review, which has real rules about brand marks and IP. We have been through it enough times to design around the rejections.
Distribution
Free drops inside a world, quest rewards, event exclusives or catalogue release. The mechanism determines who ends up wearing it — an item nobody can find is just a rendering exercise.
Measurement
Items acquired, players wearing them over time, and where they are worn. Retained wear is the number that matters; acquisition alone flatters everyone.
How a drop runs
Weeks, not quarters.
- 01
Pick the hook
What makes the item desirable on its own: a silhouette, a joke, a status signal, scarcity. Decided before anything is modelled.
- 02
Produce and pass review
Modelling, rigging, in-engine testing and the moderation pass, with the rules designed around rather than argued with.
- 03
Distribute with a reason
Tied to an event, a quest or a limited window, so acquiring it is an experience rather than a click.
- 04
Watch retained wear
Weeks after the drop, how many still have it equipped? That number is the honest measure of whether you made something people wanted.
Takeovers & rush work
We pick up games other studios built — and we start this week
Send a live Roblox experience with someone else’s code in it. We read that code, fix what is broken, add what you need and publish the update. Deadline was yesterday? Say so in the first message and we plan around it.
Send us the game link- 01
Inherited codebases
We take over an existing place — other people’s Luau, other people’s structure — audit it in a few days and keep shipping from there. A rebuild happens only when the audit shows it costs less than the patching.
- 02
Live-ops on a running game
Events, new mechanics, seasonal drops, balance and monetisation patches — published to a game that stays online while players are in it.
- 03
Rush timelines
Tell us the date first. We scope backwards from it and answer plainly what fits: a sprint, a weekend, or an overnight hotfix. Small updates go out the same day.
Same terms as any other work: fixed scope, fixed price, the numbers agreed before the first commit.
Worlds where UGC did the work
Free-UGC worlds. Favourite counts read from the Roblox API.
Can any brand publish UGC on Roblox?
Publishing runs through the UGC programme and Roblox’s moderation, which has firm rules about branding, IP and content. Most brands work with a partner who is already inside that pipeline rather than applying cold.
Free or paid items?
For brand goals, free almost always. You are buying distribution and retained wear, not Robux revenue — a price tag mostly buys you a smaller audience.
How do players find our items?
Through a world, an event or a creator, not by browsing the catalogue hoping to meet your brand. Distribution has to be designed; this is the step most brands underfund.
How is this measured?
Acquisitions, retained wear over time, and impressions generated as items travel into other experiences. The last one is the closest thing to earned media this platform has.
Is this cheaper than building a world?
Considerably. It is the lowest-cost legitimate entry point to Roblox, and a reasonable way to test whether the audience responds before committing to a build.
Start with one good item
Tell us the audience and the occasion. If there is nothing players would want on its own merit, we will say so before you pay for modelling.
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