Drive cinema ticket sales and build pre-release hype for the film, reaching a young Russian audience (10M+ Roblox users) outside traditional film marketing.
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What we built
Built an interactive game-film trailer: 6 locations, 12 characters, 6 cut-scenes. Players met Ellie, Toto, the Tin Woodman and others across 5 themed tasks. Integrated Yandex Afisha promo codes redeemable for ticket discounts, plus in-game film posters and branded items.
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The result
150,000 entries, a 7-minute average session (well above category benchmarks), a noticeable lift in ticket sales via promo codes, and positive media positioning for the studio.
