Central Partnership
The Wizard of the Emerald City — playable trailer
- 320k+
- visits
- 7 min
- avg session
- 6
- locations · 12 characters
- ↑
- ticket sales
The goal
Drive cinema ticket sales and build pre-release hype for the film, reaching a young Russian audience (10M+ Roblox users) outside traditional film marketing.
What we built
Built an interactive game-film trailer: 6 locations, 12 characters, 6 cut-scenes. Players met Ellie, Toto, the Tin Woodman and others across 5 themed tasks. Integrated Yandex Afisha promo codes redeemable for ticket discounts, plus in-game film posters and branded items.
The result
320,000+ visits, a 7-minute average session (well above category benchmarks), a noticeable lift in ticket sales via promo codes, and positive media positioning for the studio.
Roblox brand partnerships without building from zero
Building your own world means solving discovery yourself. Partnering means renting an audience someone has already earned — faster, cheaper, and with a different set of trade-offs worth understanding before you sign.
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