Immersive billboards
Static 3D placements inside other people’s experiences, sold programmatically. Cheap reach for awareness. Players walk past them the way they walk past real billboards — measure accordingly.
Roblox advertising
Roblox advertising, and when it is the wrong thing to buy
Immersive ads are the easiest thing to buy on Roblox and the easiest to waste money on. Here is how each format behaves once real players meet it, and where the spend belongs instead.
- 48
- projects shipped since 2022
- 1.6M+
- visits earned without ad spend
- 20–40
- minutes average session
- 11
- languages we work in
The formats, honestly described
What each one is good for, and the failure mode nobody mentions in the media kit.
Portals
A teleport from someone else’s world into yours. Effective only if your world is ready: players arrive with no context and leave in seconds, which tanks the very engagement metrics that drive Roblox’s organic discovery.
Rewarded video
Opt-in video for an in-game reward. The highest completion rates on the platform, because the player chose it. Works for awareness, not for driving anyone into a world.
Creator collaborations
Paying experiences and creators who already hold your audience. Usually a better cost per engaged minute than platform ads, and harder to buy — it needs relationships, not a card.
Owned world
Not an ad format at all: an asset. It keeps earning visits after the campaign, which is the only line in this table where spend stops being rent.
UGC items
Branded wearables the audience puts on voluntarily and carries into worlds you do not own. The one format where distribution keeps growing after you stop paying.
How we would spend your budget
Roughly, and in this order.
- 01
Build the destination first
Traffic into a world with no reason to stay is money set on fire. The world comes first, ads second — reversing this is the single most common way brands lose a Roblox budget.
- 02
Seed with creators
Players trust the creators they already follow more than any placement. Seeding usually beats platform ads on cost per engaged minute in the launch window.
- 03
Add paid on top
Once the world holds a session, paid traffic is worth buying, because now every arriving player has somewhere to land.
- 04
Read cost per engaged minute
Not CPM. A twenty-five minute session and a two-second impression are not the same unit, and averaging them hides whether anything worked.
Takeovers & rush work
We pick up games other studios built — and we start this week
Send a live Roblox experience with someone else’s code in it. We read that code, fix what is broken, add what you need and publish the update. Deadline was yesterday? Say so in the first message and we plan around it.
Send us the game link- 01
Inherited codebases
We take over an existing place — other people’s Luau, other people’s structure — audit it in a few days and keep shipping from there. A rebuild happens only when the audit shows it costs less than the patching.
- 02
Live-ops on a running game
Events, new mechanics, seasonal drops, balance and monetisation patches — published to a game that stays online while players are in it.
- 03
Rush timelines
Tell us the date first. We scope backwards from it and answer plainly what fits: a sprint, a weekend, or an overnight hotfix. Small updates go out the same day.
Same terms as any other work: fixed scope, fixed price, the numbers agreed before the first commit.
What earned attention without buying it
Visits pulled live from the Roblox API.
How does advertising on Roblox work?
Roblox sells immersive placements — billboards, portals and rewarded video inside experiences — through its Ads Manager and programmatic partners. Alongside that sits a whole informal market of creator collaborations, which is where a lot of the effective spend actually goes.
How much do Roblox ads cost?
They are bought on CPM like any programmatic inventory, so the number moves with demand and targeting. The more useful question is cost per engaged minute, and by that measure a world plus creator seeding usually beats pure ad spend.
Can we advertise without building a world?
Yes, for awareness. But there is nowhere to send anyone: portals into a thin experience produce instant bounces, and those bounces damage the engagement signals Roblox uses to decide who gets recommended.
Is Roblox advertising brand safe?
Placements sit inside other people’s experiences, so you are inheriting their moderation. Owned worlds give you control over chat filtering, moderation rules and mechanics. We have a longer write-up on brand safety in the blog.
What should we spend first on?
The destination. Ads are the cheapest part to add later and the most expensive part to waste early.
Tell us the budget and the goal
We will tell you which part of it should go into ads and which part into something that keeps working afterwards.
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