We build branded worlds in Roblox where players become the main characters

  • 50M+ player visits Our own games
  • 14.8 min average session Our own games
  • 48 worlds & experiences shipped worldwide

Proof

Measured, not projected

Every number below comes from a world we actually shipped — visits and time played, not media impressions.

  • 950k VK Mini App entries VKontakte · Roblox
  • 38+ min average session My Goblin Farm · Roblox
  • 13k+ concurrent players Bike Downhill · Roblox
  • 250k+ players in one world Foxford · Roblox
  • 9.3/10 player experience score Samsung · Roblox

What we build

Four ways to own a world
in Roblox — not a rented ad slot

Four shapes of one owned asset: a branded world, kept alive, worn by the audience, and launched as an event.

01 Worlds

Branded worlds & games

Persistent, replayable brand experiences where the audience plays as the hero — media, community and 1st-party data in one owned asset, not a rented ad slot.

Lenta — 1.6M+ player visits
02 Live-ops

Live-ops & seasonal drops

Keep the world alive after launch — seasonal reskins, new locations and events that pull players back, so a single build compounds instead of decaying.

Lenta Cosmo reskin — 1.3M+ entries
03 UGC

UGC & avatar items

Branded wearables, merch and collectibles players actually choose to wear — your brand travels across Roblox on the avatars of the audience itself.

VK Heroes — branded items & rewards
04 Events

In-Roblox launch events

Premieres, activations and live moments built inside the world — timed to a launch, then handed to you as a permanent asset, not a one-week promo.

Central Partnership — 7 min avg session

Our own games

We ship hits under our own name too

Original games from our own studio, live on Roblox right now. Millions of visits and average sessions of 20 to 40 minutes. The same craft we bring to a branded world, proven on our own risk.

Live visit counts from Roblox’s public API · session time from our Creator analytics.

Takeovers & rush work

We pick up games other studios built — and we start this week

Send a live Roblox experience with someone else’s code in it. We read that code, fix what is broken, add what you need and publish the update. Deadline was yesterday? Say so in the first message and we plan around it.

Send us the game link
  • 01

    Inherited codebases

    We take over an existing place — other people’s Luau, other people’s structure — audit it in a few days and keep shipping from there. A rebuild happens only when the audit shows it costs less than the patching.

  • 02

    Live-ops on a running game

    Events, new mechanics, seasonal drops, balance and monetisation patches — published to a game that stays online while players are in it.

  • 03

    Rush timelines

    Tell us the date first. We scope backwards from it and answer plainly what fits: a sprint, a weekend, or an overnight hotfix. Small updates go out the same day.

Same terms as any other work: fixed scope, fixed price, the numbers agreed before the first commit.

The attention shift

The audience moved to Roblox — and it skips & blocks ads

Paid impressions buy 1–2 seconds of a glance. This audience spends hours inside worlds — on its own terms.

132M

enter Roblox every day

+35% YoY · Roblox SEC, Q1 2026
~2.6h

per day per active player

calc: 31B h/quarter ÷ DAU
~48%

of 16–24 run an ad-blocker

GWI, 2024
Skip

youth mass-disable intrusive ads

Bulbshare survey, 2022

Paid impressions are rented seconds. A branded world is bought minutes that stay with the brand.

How the pilot works

4–6 weeks from first call
to a straight go/no-go

You don’t commit to a full build blind. If the numbers don’t work, you walk away with the concept and the data — not a half-finished project.

  1. 1

    Brief & scoping call

    We map your goal, audience and platform fit in one call — no discovery deck, no multi-week onboarding.

  2. 2

    Concept sprint

    We build a concrete game concept for your brand — a playable idea, not a moodboard.

  3. 3

    KPI plan

    We define the numbers it has to hit — visits, average session time, engagement — benchmarked against comparable shipped cases.

  4. 4

    Go / no-go

    You see the concept and the numbers together and make the call. No go? You keep the concept and the data.

  5. 5

    Build & launch

    If it’s a go, full production against the agreed KPI plan — with the same measurement built in from day one.

FAQ

Straight answers

The questions brand teams actually ask before they build a world.

Still have a question? Message us
How much does a project actually cost?

Pilots start at $5,000–20,000 and cover a full concept, KPI plan and a clear go/no-go — no guesswork before you commit real budget. Full builds run $30,000–250,000 depending on scope. You get a real number after the first call, not a “contact us for pricing” dodge.

What do we get in 4–6 weeks?

A tested game concept mapped to your brand and audience, a KPI plan with the numbers we expect to hit (visits, session length, engagement — whatever matters to you), and a straight go/no-go. If the numbers don’t work, you walk away with a concept and data, not a sunk-cost build.

Do we need our own Roblox or dev team?

No. We handle the full build — design, engineering, live-ops and the measurement layer. You bring the brand and the goal; we bring the pipeline. What we retain is our own tooling, not your brand’s world.

Who owns the world after launch?

You do. IP, assets and the built experience are yours on delivery. This is owned infrastructure, not a platform presence you lose access to if you stop paying us.

How is this different from running Roblox ads?

Ads rent attention for the length of a campaign. A branded world is owned infrastructure — players return, replay and bring friends without you paying per visit. Lenta’s Roblox worlds passed 1.6M+ visits, and they kept running after the campaign budget stopped.

How do you measure results — is this just vanity metrics?

No. Every project ships with a KPI plan agreed before launch — visits, average session time, engagement and conversion into whatever your business defines as a result. Samsung’s activation was scored 9.3/10 by players; Central Partnership held a 7-minute average session. Every number we report maps back to that objective.

Do you build only in Roblox?

Roblox is where we build most often — the biggest audience and the cleanest measurement. But we also ship branded metaverse worlds, Spatial experiences and mini apps, and most of our published cases run outside Roblox. The shape varies too: a persistent branded world, seasonal live-ops, UGC & avatar items, or an in-world launch event. Which platform and which shape fit your goal is part of the pilot, not a guess you make up front.

Can you take over a Roblox game another studio built?

Yes. Send the place link and we audit the existing code in a few days, then keep shipping on it — fixes, new mechanics, events, monetisation, all published while the game stays online. We rebuild from scratch only when the audit shows a rebuild costs less than the patching. Rush deadlines are welcome: give us the date first and we scope backwards from it, down to same-day hotfixes.

How do we get started?

Message us on Telegram or LinkedIn — the links are at the bottom of this page. We reply within one business day, and if it’s a fit, the 4–6-week pilot clock starts from your first paid engagement — not from “let’s schedule a call.”

Worlds built for

Central PartnershipFoxfordFinamPumpFighBreigPropertyDemis GroupSKB KonturROBE GARDERBFDGameFi GuildMetaverse CommunityCentral PartnershipFoxfordFinamPumpFighBreigPropertyDemis GroupSKB KonturROBE GARDERBFDGameFi GuildMetaverse Community

Start here

Let’s build
the future

Message us — in 4–6 weeks you get a game concept, a KPI plan and a straight go/no-go. If the numbers don’t work, you keep the concept and the data.