Win large reach and PR for Demis Group by running a major industry conference in the metaverse.
02
What we built
Built a city of the future with 2 parallel stages for speakers, banners and stands for 15 info-partners (VK, Elama and others), plus games and entertainment. Ran in parallel offline for VIPs and speakers in a VR club where they entered the metaverse via headsets.
03
The result
The largest metaverse event in the Russian-speaking space: 1,200 entries, 22 speakers, 500+ publications, 2.5M total post reach, and a 22% lift in the company’s branded traffic vs the 2022 yearly average.
