Game design and core loop
The reason a player comes back tomorrow. Designed first, because everything downstream — art, economy, live-ops — is cheap to change now and expensive to change later.
Roblox development
Roblox game development for brands that need it to work
Hiring a freelance Roblox developer gets you a place. Getting a world that people return to is a production problem — gameplay, economy, live-ops and analytics designed together, before the first block is placed.
- 48
- experiences shipped
- 1.6M+
- visits on one build
- 500K+
- visits, education world
- 2022
- building on Roblox since
What we build
Full-cycle production. You get a studio that has shipped this before, not a contractor learning the platform on your budget.
Luau engineering
Server-authoritative gameplay, data stores, matchmaking and anti-exploit. Built to hold up when the world is full, not just when three people are testing it.
3D environment and art
Custom modelling and optimisation that reads as your brand and still runs on the mid-range phone most of the audience actually plays on.
UGC and avatar items
Branded wearables, published and distributed inside the world, that players keep wearing across the whole platform.
Analytics wired in
Visits, sessions, retention, funnel events and — where it matters — a bridge into your CRM, so the world reports in numbers your marketing team already uses.
Live-ops and updates
Seasonal content, events and balance passes. A world without live-ops peaks in week one and decays; every world we keep alive is one we keep shipping into.
How a build runs
You see something playable early and often.
- 01
Scope
Core loop, feature list, platform targets and the KPI the build is judged on — agreed in writing before production starts.
- 02
Greybox
A rough, playable version of the loop. Ugly on purpose: the point is to find out whether it is fun before anyone pays for art.
- 03
Production
Art, engineering, UGC and analytics in parallel, with builds you can walk around in at every milestone.
- 04
Launch and live-ops
Soft launch, telemetry review, fixes, then the update cadence that keeps the world from flatlining after week one.
Takeovers & rush work
We pick up games other studios built — and we start this week
Send a live Roblox experience with someone else’s code in it. We read that code, fix what is broken, add what you need and publish the update. Deadline was yesterday? Say so in the first message and we plan around it.
Send us the game link- 01
Inherited codebases
We take over an existing place — other people’s Luau, other people’s structure — audit it in a few days and keep shipping from there. A rebuild happens only when the audit shows it costs less than the patching.
- 02
Live-ops on a running game
Events, new mechanics, seasonal drops, balance and monetisation patches — published to a game that stays online while players are in it.
- 03
Rush timelines
Tell us the date first. We scope backwards from it and answer plainly what fits: a sprint, a weekend, or an overnight hotfix. Small updates go out the same day.
Same terms as any other work: fixed scope, fixed price, the numbers agreed before the first commit.
Builds that shipped and stayed up
Visit counts read live from the Roblox API, not from a case-study deck.
Can we just hire Roblox developers directly?
You can, and for a small place it is the cheaper route. It breaks down when the world needs a designed economy, brand compliance, analytics that reach your CRM, and someone still shipping updates in month six. That is a studio function, not a contractor one.
How much does it cost to make a Roblox game?
A pilot with one solid core loop is a fraction of a full always-on world. Cost is driven by the loop, the amount of custom art and whether live-ops is in scope. We price after scoping, and there is a full cost breakdown in the blog.
How long does development take?
Weeks for a pilot, longer for a large custom build. Greybox lands early either way — you never wait months to find out what you bought.
Who owns the experience?
You do. The place, the group, the source and the assets are yours, on your Roblox account. We are not holding your world hostage as a retainer mechanism.
Will it run on phones?
It has to — most of the audience plays on mobile. Performance budgets are set at scope and enforced through production, which is why our worlds hold 20 to 40 minute sessions rather than losing players to frame drops.
Bring us a loop, or bring us a brief
Either works. If you already know the mechanic, we scope it. If you only know the audience and the goal, we design back from there.
Talk to us on Telegram