Foxford
Adventure in the virtual school
- 250k+
- players
- 20
- knowledge levels
- 4
- EGE challenges
- Leads
- phone + email funnel
The goal
Raise brand awareness among schoolchildren and students, generate leads for online courses, and position Foxford as a modern educational brand for Gen Z and Alpha.
What we built
Built a Roblox obby with 20 levels of knowledge and 4 exam-style (EGE) challenges. Players answered school-curriculum questions and natively discovered Foxford courses. Daily bonuses and challenges drove return visits; to join prize draws and get a battle pass, players left phone and email, turning the game into a lead-gen funnel.
The result
250,000+ players (still growing) and a large base of new active leads from audience segments unreachable through classic ad channels, a key channel for reaching a young audience.
Roblox brand activations that outlive the campaign flight
The usual activation goes live, spikes for a week, and is a dead server by the time the wrap deck is circulated. That is a design failure, not a platform limit — and it is avoidable.
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320k+ visits · 7 min avg session Next case
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