Raise brand awareness among schoolchildren and students, generate leads for online courses, and position Foxford as a modern educational brand for Gen Z and Alpha.
02
What we built
Built a Roblox obby with 20 levels of knowledge and 4 exam-style (EGE) challenges. Players answered school-curriculum questions and natively discovered Foxford courses. Daily bonuses and challenges drove return visits; to join prize draws and get a battle pass, players left phone and email, turning the game into a lead-gen funnel.
03
The result
250,000+ players (still growing) and a large base of new active leads from audience segments unreachable through classic ad channels, a key channel for reaching a young audience.
