Lenta
Lippers
- 1.6M+
- total visits
- 1,700₽
- purchase trigger
- TOP
- by favorites, RU
- 4
- obstacle courses
The goal
Grow loyalty for the Lenta supermarket chain, lift purchase frequency and average check, and tie the in-game experience to real offline purchases.
What we built
Built a Roblox world starring the Lippers, Lenta’s loyalty-program characters. Players ran 4 obstacle courses to spin a wheel of fortune for Robux, UGC items or 1-ruble goods. Shoppers who spent 1,700₽+ got a unique promo code on their receipt that raised their odds. The backend linked each Telegram/Roblox ID to Lenta’s loyalty CRM for automatic prize delivery.
The result
1,600,000+ visits and a spot among the top Russian games by favorites, with in-store purchases tied directly to the in-game reward loop.
Roblox brand activations that outlive the campaign flight
The usual activation goes live, spikes for a week, and is a dead server by the time the wrap deck is circulated. That is a design failure, not a platform limit — and it is avoidable.
Want a world like this for your brand?
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