Grow loyalty for the Lenta supermarket chain, lift purchase frequency and average check, and tie the in-game experience to real offline purchases.
02
What we built
Built a Roblox world starring the Lippers, Lenta’s loyalty-program characters. Players ran 4 obstacle courses to spin a wheel of fortune for Robux, UGC items or 1-ruble goods. Shoppers who spent 1,700₽+ got a unique promo code on their receipt that raised their odds. The backend linked each Telegram/Roblox ID to Lenta’s loyalty CRM for automatic prize delivery.
03
The result
1,600,000+ visits and a spot among the top Russian games by favorites, with in-store purchases tied directly to the in-game reward loop.
