Samsung
Samsung IT School event
- 9.3/10
- experience score
- 97%
- attendance
- 89%
- engagement
- 80%→
- target beaten
The goal
Run a pre-New-Year event for Samsung IT School students, their friends and parents, conveying the company’s values: ecology, teamwork and networking. Target completion rate: 80%.
What we built
A team quest where players save the New Year across levels in different cities and planets. For promo, we streamed the studio founder playing through with participants, alongside an educational lecture on making Roblox games.
The result
Players rated the event 9.3/10, with 97% attendance and 89% engagement, well above the completion target.
Roblox brand activations that outlive the campaign flight
The usual activation goes live, spikes for a week, and is a dead server by the time the wrap deck is circulated. That is a design failure, not a platform limit — and it is avoidable.
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