Metaverse Travel · hospitality

Singapore Tourism × Msocial

Hotel activation in Decentraland

NDA

Client work under NDA — visuals not public

340k: media audience
300+: media mentions
20k: Twitch views
2 weeks: to build

The goal

Grow awareness of the Msocial hotel in Singapore, give away vouchers and a grand prize among visitors, and draw an international audience.

What we built

In 2 weeks built 4 themed locations, 8 NPCs and 8 mini-games in Decentraland. Linked the backend to CRM and an email service so every player received vouchers by mail; player stats picked the winner of the grand prize.

The result

1,500 game visits, 300+ media & social mentions reaching 340,000 people, and 20,000 Twitch stream views. The client formed its own Decentraland community, and a second project is now in progress.

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