Singapore Tourism × Msocial
Hotel activation in Decentraland
Client work under NDA — visuals not public
- 340k
- media audience
- 300+
- media mentions
- 20k
- Twitch views
- 2 weeks
- to build
The goal
Grow awareness of the Msocial hotel in Singapore, give away vouchers and a grand prize among visitors, and draw an international audience.
What we built
In 2 weeks built 4 themed locations, 8 NPCs and 8 mini-games in Decentraland. Linked the backend to CRM and an email service so every player received vouchers by mail; player stats picked the winner of the grand prize.
The result
1,500 game visits, 300+ media & social mentions reaching 340,000 people, and 20,000 Twitch stream views. The client formed its own Decentraland community, and a second project is now in progress.
A Roblox marketing agency that ships worlds, not decks
Most agencies sell you a Roblox strategy and hand the build to someone else. We do both, and we are judged on the same number you are: how many people showed up and how long they stayed.
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