Lenta
Supermarket Tycoon
- 4.5×
- organic reach
- 12 min
- average session
- 330k+
- visits since July 2026
- Promo → boosters
- offline ↔ in-game loop
The goal
Move Lenta from campaign bursts to an always-on Roblox world: keep the loyalty audience playing between activations, and keep the promo-code loop running without a full reskin every season.
What we built
Built a tycoon: players build, staff and upgrade their own hypermarket, and Lenta promo codes redeem in-game as boosters that speed the build up. On top of that we ran our first experimental in-game monetisation layer — paid boosters alongside the earned ones — which feeds the engagement and spend signals Roblox's own discovery ranks on.
The result
Launched July 2026. 330,000+ visits, an average session of 12 minutes, and 4.5× the organic reach of our earlier Lenta campaigns — the monetisation experiment is what moved the discovery needle, not extra paid traffic.
Roblox game development for brands that need it to work
Hiring a freelance Roblox developer gets you a place. Getting a world that people return to is a production problem — gameplay, economy, live-ops and analytics designed together, before the first block is placed.
Want a world like this for your brand?
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Lenta — Telegram Mini App — “Wolf Catches Eggs” Retail · Telegram funnel Mini App→