Lenta
Telegram Mini App — “Wolf Catches Eggs”
Client work under NDA — visuals not public
- Mini App
- Telegram
- ↑
- repeat purchases
- 1,500₽
- purchase trigger
- CRM
- offline ↔ in-app
The goal
Win new subscribers and customers, grow repeat purchases and average check, and deepen engagement through a nostalgic casual format.
What we built
Built a Telegram Mini App styled after the classic Soviet arcade “Nu, pogodi!”. Energy refilled once a day; extra energy came from 1,500₽+ purchases at Lenta, raising the odds on the grand prize, a trip to Abrau-Dyurso. The backend synced phone number and Telegram ID with Lenta’s loyalty CRM for automatic point crediting after purchase.
The result
Lifted repeat purchases and average check across the loyalty base and proved the Telegram Mini App as a high-conversion loyalty channel bridging offline retail and in-app play.
Roblox brand activations that outlive the campaign flight
The usual activation goes live, spikes for a week, and is a dead server by the time the wrap deck is circulated. That is a design failure, not a platform limit — and it is avoidable.
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