Mini App Retail · HR brand

Detsky Mir

HR quiz — Telegram / VK

NDA

Client work under NDA — visuals not public

1,000+: candidate contacts
3D: sticker pack
Leaderboard: gamified
HR: brand lift

The goal

Develop Detsky Mir’s HR brand, headhunt new staff and raise current employees’ interest in the corporate culture.

What we built

Built humorous game-quizzes for prospective and current employees: answer questions against the clock and climb a leaderboard. Questions tied to favorite toys strengthened the emotional bond, plus a branded pack of animated 3D stickers. Launched together with targeted Telegram ads.

The result

1,000+ candidate contacts and a lot of positive feedback from current employees: a measurable HR-brand boost and a concrete candidate pool.

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