How should a brand run a tender for a Roblox project?
Comparable quotes need a comparable brief, a fixed scope and the same set of questions to every studio. How to structure the process so the cheapest bid is not automatically the emptiest.
Roblox quotes for the same brief routinely differ several times over, and the spread usually comes from scope rather than margin. A tender is worth running properly because that is what makes the numbers comparable.
Send everyone the same fixed scope
Name the objective, the audience age, the player action, the date, the markets and the integrations. If those move between bidders, you are comparing four different projects.
Fix the deliverables list too: what exists at handover, in what form. What a brand receives at handover is a workable starting list.
Ask every studio the same six questions
What is in the price and what is billed separately.
Who is on the team, by role, and how much of their time this project holds.
What happens in month four — live-ops cadence, cost, who runs it.
What the source files and access look like at delivery, and who owns them.
Which parts are subcontracted.
What they would cut first if the budget dropped by a third. The answer to this one tells you how they think about the loop.
Read the low bid carefully
A number well below the others is usually missing live-ops, missing the backend, or assuming a template world. How to spot an inflated quote works in the other direction too — the same line-item reading catches an empty bid.
Ask for a paid pilot before the full build
A pilot at $5,000 to $20,000 over four to six weeks turns a pitch document into evidence: a playable slice you can put in front of real players. Running two studios through a paid pilot costs less than committing a flagship budget to the better deck.
Score on things you can verify
Shipped worlds you can open and play. Live player numbers you can check yourself. Named team members. Everything else in a credentials deck is a claim.
The clause worth agreeing before signature
Ownership of the world, the source files and the accounts, plus what happens if you part ways mid-project. Settling it at the start costs an email; settling it later costs a relaunch.
A Roblox marketing agency that ships worlds, not decks
Most agencies sell you a Roblox strategy and hand the build to someone else. We do both, and we are judged on the same number you are: how many people showed up and how long they stayed.