How to read Roblox numbers before you sign anything
Which figures in a Roblox proposal are checkable, which are meaningless, and the questions that separate a real forecast from a decorated one.
Every Roblox proposal arrives with numbers attached. Some of them are public and verifiable in two minutes. Others cannot be checked at all, and it helps to know which is which before the contract stage.
Numbers you can verify yourself
Platform scale is published. Roblox reported 123 million daily active users in Q2 2026, up 10% year on year, with 29 billion hours of engagement, up 5%. Bookings were $1.557 billion, up 8%; revenue $1.469 billion, up 36%.
If a proposal quotes something wildly different, ask for the source. Quarterly results are public.
Any specific game’s page shows visits, favourites, active players, ratings and the last update. Open it and look. A case study citing a world you can inspect is easy to sanity-check.
Numbers that need context
“Visits” is the most misread figure on the platform. It counts every entry ever, across the game’s whole life. A world with 80 million visits accumulated over five years tells you nothing about today.
Pair it with two other things: current concurrent players, visible on the same page, and the last update date. High lifetime visits plus a year of silence describes a world that used to matter.
Audience numbers
Roblox publishes an age split for the portion of its users who have completed age verification. In Q2 2026 that breakdown was 35% under 13, 38% aged 13–24 and 27% aged 25 and over — covering 57% of daily active users.
That last figure is the one to hold onto. The split describes verified users, and a proposal that presents it as the whole platform’s demographics is overstating what the data supports.
The 18-and-over segment is the fastest growing: daily users up 32% and hours up 27% year on year in that quarter.
Numbers nobody has
There is no published rate card for immersive ads. Anyone quoting a guaranteed CPM is quoting their own estimate, and it should be labelled as one.
There is no official public counter of real-time concurrency across the platform. Third-party trackers exist, and they are estimates.
There is no guaranteed moderation turnaround. Build slack into the launch schedule and treat any promised review date as an estimate.
The questions to ask
Which of these figures came from a Roblox dashboard, and can I see the screenshot? What was the date range? Was this world promoted with paid media during the period you are showing me?
That third question catches the most cases. A traffic chart with a spike is easy to present as organic success. Ask what was running that week.
What a good forecast looks like
It names the metric, states the assumption behind it, and gives a range. It separates what the agency controls — build quality, mechanic, launch execution — from what it does not, which is most of the platform.
A single confident number with no assumptions attached is a sales artefact. Treat it accordingly.
A Roblox marketing agency that ships worlds, not decks
Most agencies sell you a Roblox strategy and hand the build to someone else. We do both, and we are judged on the same number you are: how many people showed up and how long they stayed.