What can a fashion brand advertise on Roblox?
Underwear, swimwear and compression clothing are closed below 13. Everything else in apparel is open, and the platform's own UGC marketplace is a separate route entirely.
Apparel advertising on Roblox is largely open. The named exclusions are narrow, they apply when the intended audience includes users under 13, and they are worth knowing precisely.
What is closed below 13
Ads may not depict or promote real-world undergarments or swimwear. Body-shaping clothing and compression wear are prohibited too.
There is a stated exception: swimwear and compression wear may be depicted in the context of promoting travel, sporting events or classes. So a swimwear brand cannot advertise the product to that audience, while a resort or a swimming club showing the same garment in context can.
What applies at every age
Negative messaging about body types or physical attributes is prohibited in ad content, and before-and-after comparison images are named. Ads may not imply a product confers status or popularity on the user — a claim fashion advertising leans on habitually.
Where the audience includes under-18s, ads may not directly urge children to buy or to ask an adult to buy for them, and price qualifiers like “only” or “just” are prohibited.
The route that is not advertising
Avatar items. A branded item lives in the marketplace and travels with the player across every experience they enter, which is a different distribution shape from an ad impression. The rules governing it are the UGC and marketplace policies. See UGC and avatar items for brands for how that path works.
The route that is a world
A fashion experience — a store, a runway, a dressing mechanic — is governed by the Terms of Use and Community Standards. It can carry the collection, the campaign imagery and the brand’s own aesthetic far more completely than any ad unit.
Promotion of that world through the Ads Manager falls back under the Advertising Standards, so the creative invites people to play and leaves the product claim inside.
The practical brief
Decide first whether the objective is reach for the campaign or a wearable object in players’ inventories, because those are two different productions with different timelines and different rulebooks. Then check the intended audience age against the exclusions above. Most fashion briefs clear them without changes.
Roblox for fashion and beauty: the ad the audience wears
Beauty is one of the most developed brand verticals on Roblox, which changes the entry rule: a showroom is invisible. You enter with a mechanic the platform has not seen.