What should a monthly report on a branded Roblox world contain?
Three headline numbers, retention by cohort, what shipped that month, and what it changed. A one-page shape that makes a live world legible to people who never open it.
Monthly reports on live worlds tend toward two failures: a screenshot of a dashboard nobody can interpret, or a deck of charts with no decision attached. Here is the shape that works.
Page one, the three numbers
Visits for the month, with the previous month beside it.
Average session time, defined as the platform defines it: total play time divided by the number of sessions each day.
The downstream action — codes redeemed, forms completed, records written. This is the line the business cares about.
Three numbers, each with a comparison. Anything else on page one is decoration.
Retention, split by where the traffic came from
D1 and D7 for the month’s new users, and the same figures for organic and paid cohorts separately.
Averaged together, they hide the only comparison worth making. A paid push always drags the blended number down, and a report that does not separate them produces a panic every time media spends.
What shipped, and what it did
The live-ops line: what content, events or fixes went out, on what dates.
Then the read: what moved after each. This is the paragraph that makes the report worth writing, since it is the only place where the money spent on live-ops meets evidence.
What is coming, and what it needs
Next month’s plan, plus any decision or asset needed from the brand side and by when. A report that only describes, without asking for anything, is why live worlds drift.
The section people forget
Anything that changed on the platform. Roblox revises its policies several times a year, and a rule change can affect what your world or its promotion is allowed to do.
Keep off the report
Impressions. Follower counts. Any number borrowed from the social scorecard. They creep back in because they are large, and they describe nothing that happened inside the world.
Length
One page, with an appendix for anyone who wants the charts. A monthly report that takes an hour to read gets skimmed by exactly the people whose decisions it exists to inform.
A Roblox marketing agency that ships worlds, not decks
Most agencies sell you a Roblox strategy and hand the build to someone else. We do both, and we are judged on the same number you are: how many people showed up and how long they stayed.