Roblox game development studios for brands: seven teams worth a call in 2026
Seven studios that build Roblox games and campaigns for brands, with the clients and numbers each one publishes, who each fits, and how to check any of them in ten minutes.
We are a Roblox studio, so read this list knowing who wrote it. We put ourselves first because it is our blog. The other six are in alphabetical order, and we picked them from Roblox’s own partner directory, which lists 20 studios as Brand Creator Partners plus two holding-company agencies, Dentsu and WPP. We chose the six whose sites name real brand clients and real projects.
Every number below comes from the studio’s own website or from the public Roblox game page, checked on 2 October 2026. Studios quote their best results, us included. Before you sign with anyone, open the game page and look at visits, favourites and the last update date yourself. Our buyer’s checklist explains what those numbers tell you.
1. Oi_iO
That’s us. We build branded Roblox worlds, run them after launch, and connect them to the systems a brand already has: loyalty programmes, CRM, Telegram funnels.
- Work you can open today: worlds for the retailer Lenta, the biggest at 1.6 million visits and 184,000 favourites; a school world for the online school Foxford at 500,000+ visits; a film tie-in for Central Partnership at 320,000+ visits; projects for VK, Samsung, Finam and Detsky Mir. All of it is in our cases.
- Our own games: Bike Downhill passed 19 million visits. Running our own titles is how we learn what keeps players in a world before we spend a client’s money on it.
- Price: a one-mechanic pilot costs $5,000–20,000, a full branded world $30,000–250,000. The cost breakdown shows where your project would land.
- Pace: four to six weeks from the first call to a concept and a KPI plan.
Fits you if you want to test with a pilot before committing a flagship budget, or you need the world wired into your loyalty or sales data, or you sell in Russian-speaking markets as well as in English.
2. Dubit
A youth-research and games company working with brands since 1999. Dubit builds its own worlds and also places pop-up brand zones inside popular Roblox games.
- Named work: Maybelline’s Glamhattan (3 million visits, 110 million impressions), Sunsilk’s Hair Care Lab (90 million+ visits), Kraft’s Lunchables Playables, which Dubit credits with a 22% sales uplift. Other clients: adidas, L’Oréal, LEGO, Starbucks, NASCAR.
Fits you if you want the plan built on research into how young players behave, or you want to appear inside games that already have an audience.
3. Gamefam
A Roblox publisher with more than 50 games in its portfolio and more than 50 brand partners: LEGO, adidas, Sega, Netflix, Samsung, FIFA, Mattel among them. Its Sonic Speed Simulator for Sega passed 1 billion visits.
Fits you if you have a large budget and want reach across a whole portfolio of live games rather than one world of your own.
4. Super League
A games-media company that runs brand campaigns across Roblox, Fortnite and mobile, with clients including Mattel, Paramount, Chipotle, Hyundai and Disney.
Fits you if you think in media campaigns across several platforms and want one partner to buy and run the whole thing.
5. The Gang
A Swedish studio (The Gang Sweden AB) with more than 150 people and more than 80 games shipped. Its Vans World was the first branded Roblox experience to pass 100 million visits. It also built Spotify Island, IKEA’s The Co-Worker and Polo Beach for Ralph Lauren.
Fits you if you are a fashion or lifestyle brand planning a flagship world and you have the budget for one.
6. Toya
A studio with teams in Europe and North America that adapts entertainment IP for Roblox and runs branded shops with avatar items. Its Miraculous Ladybug RP won Best Roblox Game at the Pocket Gamer Awards 2023; Coraline: Evade the Others neared 18 million visits within two months of launch. Clients include Netflix, Microsoft and Dove.
Fits you if you own a film, series or character and want it turned into a game kids already understand.
7. Voldex
Voldex owns Brookhaven and Driving Empire and sells brand integrations inside them. NFL, Porsche, LEGO, Netflix and Samsung have run campaigns there; in September 2026 Jurassic World ran an event inside Brookhaven. Voldex reports more than 140 million players a month across its games.
Fits you if you want to be inside an existing hit for a few weeks instead of building and promoting a world of your own.
Which kind of partner you need
The list splits into three kinds of work. Building your own world (us, Dubit, The Gang, Toya) gives you an asset you own and can run for years, and it needs a launch plan, because a new world starts with zero players. Integrating into someone else’s hit (Voldex, Gamefam’s portfolio, Dubit’s pop-ups) buys an audience on day one, and the presence ends when the campaign does. Media campaigns across platforms (Super League, and Dentsu or WPP if you already work with them) suit brands that measure Roblox next to their other channels.
If you are not sure which of the three you need, start small. A pilot answers the question for the price of one mechanic. Tell us what you are trying to sell and we will say honestly whether we are the right team or which of the six above we would call instead.
A Roblox marketing agency that ships worlds, not decks
Most agencies sell you a Roblox strategy and hand the build to someone else. We do both, and we are judged on the same number you are: how many people showed up and how long they stayed.