Roblox statistics 2026: which numbers you can safely put in a deck
Current Roblox metrics from the Q2 2026 results, how they differ from the 2025 peak, what the platform does not publish, and how to verify any figure you are shown.
Half the Roblox slides circulating right now are built on 2025 figures. The platform’s numbers have moved since then, in both directions. Here is what you can take into a budget defence, with dates and sources attached.
Q2 2026 results
Published 30 July 2026:
| Metric | Value | Year over year |
|---|---|---|
| Daily active users | 123 million | +10% |
| Hours engaged | 29 billion | +5% |
| Revenue | $1.469 billion | +36% |
| Bookings | $1.557 billion | +8% |
What matters in that table
Revenue is growing four times faster than hours. The platform is monetising attention harder rather than collecting much more of it. For an advertiser that means more competition for the same impression.
Both engagement figures sit below the peak. Q3 2025 reached 152 million daily users and 40 billion hours. If a 2026 deck shows you 152 million, it is quoting an old high, and the rest of that slide deserves a check.
Revenue and bookings diverge. Up 36% against up 8%. They are different things in accounting terms, and swapping one for the other in a deck will get you caught.
The age split
Among users who completed an age check: 35% under 13, 38% aged 13–17, 27% aged 18 and over. Age-check coverage was 57% of daily users at quarter end.
Separately, Roblox reported daily users aged 18 and over up 32% year over year, with their hours up 27%.
What the reports do not contain
Roblox publishes no rate card for advertising, so any CPM you are quoted comes from somebody’s past invoice. There is also no official real-time global concurrency counter — third-party “players online now” figures are estimates.
How to check anyone else’s numbers
Three questions catch most of it.
Which quarter is this from? The platform has moved enough in eighteen months that a 2025 figure describes a different place.
Is that age share of the checked population or the whole base? Almost always the former, presented as the latter.
For a specific world, where is the link? Visits, favourites, rating and last update date are public on every game page. Fastest audit in digital marketing, and it works on our case studies too.
Roblox brand activations that outlive the campaign flight
The usual activation goes live, spikes for a week, and is a dead server by the time the wrap deck is circulated. That is a design failure, not a platform limit — and it is avoidable.